Problematic Issues in The Organization of Marketing Activities of The Compony

Abstract

Rapid changes in the development of global market relations pay special attention to the implementation of the marketing component of firms ' activities. The author has identified two categories of problems of Russian firms: internal and external, highlighting the main one-lagging behind global trends. In the course of the analysis of large global companies, it is concluded that the problematic issue of organizing marketing activities can be solved by digitalization. In support of this, a number of reasons are given.