SWOT-Analysis as A Stage of Business Planning (on The Example of PJSC «Rosbank»)

Authors

  • Daria Shangina Bashkir State University
  • Christina Apokina Bashkir State University

Keywords:

SWOT analysis, business planning, threats, strengths, opportunities, weaknesses, Rosbank PJSC

Abstract

The article reveals the features of SWOT analysis as a stage of business planning at the current level of economic development (using the example of PJSC Rosbank). On the basis of the SWOT analysis, the author proposes ways to improve the activities of PJSC Rosbank.

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Published

2021-03-31

Issue

No. 1 (2021): Journal "U". Economy. Management. Finance. 1/2021

Section

Practice-Oriented Papers in Economics and Management

How to Cite

SWOT-Analysis as A Stage of Business Planning (on The Example of PJSC «Rosbank»). (2021). "Journal "U". Economy. Management. Finance.", 1, 97-102. https://portal-u.ru/index.php/journal/article/view/479