Benchmarking as an Instrument of Increase in Efficiency of Enterprise's Activity

Authors

  • Анна Андреевна Жаданова The Orenburg State University
  • Ольга Михайловна Калиева The Orenburg State University

Keywords:

benchmarking, marketing communications

Abstract

This article is devoted to the analysis of a role of benchmarking in enterprise's activities. The work considers concepts, purposes, tasks and functions of benchmarking, its role and influence on efficiency of enterprise's activities. Topicality of this subject doesn't raise doubts as the benchmarking is one of the main instruments of increase in efficiency of enterprises.

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Published

2017-03-10

How to Cite

Benchmarking as an Instrument of Increase in Efficiency of Enterprise’s Activity. (2017). "Journal "U". Economy. Management. Finance.", 6, 69-76. https://portal-u.ru/index.php/journal/article/view/68