Benchmarking as an Instrument of Increase in Efficiency of Enterprise's Activity
Keywords:
benchmarking, marketing communicationsAbstract
This article is devoted to the analysis of a role of benchmarking in enterprise's activities. The work considers concepts, purposes, tasks and functions of benchmarking, its role and influence on efficiency of enterprise's activities. Topicality of this subject doesn't raise doubts as the benchmarking is one of the main instruments of increase in efficiency of enterprises.
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2017-03-10
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How to Cite
Benchmarking as an Instrument of Increase in Efficiency of Enterprise’s Activity. (2017). "Journal "U". Economy. Management. Finance.", 6, 69-76. https://portal-u.ru/index.php/journal/article/view/68