The Role of Branding in Competitiveness of an Enterprise

Authors

  • Георгий Владимирович Попенко Southern Federal University
  • Наталья Евгеньевна Тарасова Southern Federal University

Keywords:

competitiveness, product, branding, competitive advantages

Abstract

The article considers is the brand as a marketing tool, use of which may increase the company's competitiveness. The present work is based on theoretical knowledge base and the practical management experience of Russian multibrand "Smeshariki".

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Published

2017-03-10

Issue

No. 6 (2016): Journal "U". Economy. Management. Finance. 6/2016

Section

Обзоры

How to Cite

The Role of Branding in Competitiveness of an Enterprise. (2017). "Journal "U". Economy. Management. Finance.", 6, 52-61. https://portal-u.ru/index.php/journal/article/view/66

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