Web Design as one of the Key Elements of Promotion, Expansion and Creation of an Accurate Brand Image

Authors

  • Наталья Владимировна Андрейченко Southern Federal University
  • Елизавета Артуровна Бонопартова Southern Federal University

Keywords:

brand, web-design, employment, labor market, rebranding, selfrealization

Abstract

This article describes a process of creation of a positive brand image, its development and self-realization by means of marketing communication tools. The manuscript provides also the content, structure, functions and stages of implementation of marketing strategy directed to change of a brand or its components for improvement of reputation.

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Published

2017-03-08

Issue

No. 5 (2016): Journal "U". Economy. Management. Finance. 5/2016

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Web Design as one of the Key Elements of Promotion, Expansion and Creation of an Accurate Brand Image. (2017). "Journal "U". Economy. Management. Finance.", 5, 13-28. https://portal-u.ru/index.php/journal/article/view/53

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