Benchmarking as an Instrument of Increase in Efficiency of Enterprise's Activity

Authors

  • Анна Андреевна Жаданова The Orenburg State University , ФГБОУ ВО «Оренбургский государственный университет»
  • Ольга Михайловна Калиева The Orenburg State University , ФГБОУ ВО «Оренбургский Государственный Университет»

Keywords:

benchmarking, marketing communications

Abstract

This article is devoted to the analysis of a role of benchmarking in enterprise's activities. The work considers concepts, purposes, tasks and functions of benchmarking, its role and influence on efficiency of enterprise's activities. Topicality of this subject doesn't raise doubts as the benchmarking is one of the main instruments of increase in efficiency of enterprises.

Downloads

Published

2017-03-10

Issue

No. 6 (2016): Journal "U". Economy. Management. Finance. 6/2016

Section

Обзоры

How to Cite

Benchmarking as an Instrument of Increase in Efficiency of Enterprise’s Activity. (2017). "Journal "U". Economy. Management. Finance.", 6, 69-76. https://portal-u.ru/index.php/journal/article/view/68

Most read articles by the same author(s)