Application of the BCG Matrix in the Portfolio Analysis of the Construction Organization

Authors

  • Дарья Валерьевна Сафронова Southern Federal University
  • Наталья Евгеньевна Тарасова Southern Federal University

Keywords:

portfolio analysis, BCG matrix, balanced portfolio, optimal portfolio, construction organization

Abstract

The article considers a theoretical base of the portfolio analysis, in particular a BCG matrix, its strengths and weaknesses. The authors have constructed the BCG matrix and analysed competitive strategy for the construction organization LLC KDSM, elaborated recommendations for further development of the company.

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Published

2017-03-08

Issue

No. 5 (2016): Journal "U". Economy. Management. Finance. 5/2016

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Application of the BCG Matrix in the Portfolio Analysis of the Construction Organization. (2017). "Journal "U". Economy. Management. Finance.", 5, 69-78. https://portal-u.ru/index.php/journal/article/view/58

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