The Curriculum Vitae as an Instrument of Self-Branding for Increase in Competitiveness in the Labor Market

Authors

  • Наталья Владимировна Андрейченко Southern Federal University
  • Яна Сергеевна Бахчевникова Southern Federal University

Keywords:

brand, self-branding, labor market, curriculum vitae, portfolio

Abstract

The article focuses on the process of creation of a positive brand image in the labor market by means of marketing communication tools. The author describes main opportunities for organization of preventive communications with the potential employer via the self-branding mechanism.

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Published

2017-03-03

Issue

No. 5 (2016): Journal "U". Economy. Management. Finance. 5/2016

Section

Practice-Oriented Papers in Economics and Management

How to Cite

The Curriculum Vitae as an Instrument of Self-Branding for Increase in Competitiveness in the Labor Market. (2017). "Journal "U". Economy. Management. Finance.", 5, 5-12. https://portal-u.ru/index.php/journal/article/view/52

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