Methods of marketing research: the main characteristics and application technology

Authors

  • Андрей Владимирович Беловолов Southern Federal University
  • Дарья Васильевна Захарченко Southern Federal University

Keywords:

market research, methods, observation, focus group, survey, scale of values, expert assessment

Abstract

The article presents the study on the role of marketing research in the business activity of a company. Main research methods, such as observation, focus groups, survey, the Rockeach value scaling, ethnographic and expert assessments are also described in detail.

Downloads

Published

2019-06-30

Issue

No. 2 (2019): Journal "U". Economy. Management. Finance. 2/2019

Section

Young Researchers' Papers

How to Cite

Methods of marketing research: the main characteristics and application technology. (2019). "Journal "U". Economy. Management. Finance.", 2, 109-112. https://portal-u.ru/index.php/journal/article/view/215

Most read articles by the same author(s)