The use of psychological triggers to increase sales

Authors

  • Мария Сергеевна Шевченко Southern Federal University
  • Андрей Александрович Сидоренко Southern Federal University
  • Марк Геннадьевич Попов Southern Federal University

Keywords:

marketing, trigger, instrument, sales, advertising

Abstract

The article considers the term «trigger» and information about its essence generally. Examples of the most popular psychological triggers in marketing are given, their role in the advertising campaign of the organization is specified.

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Published

2019-03-31

Issue

No. 1 (2019): Journal "U". Economy. Management. Finance. 1/2019

Section

Practice-Oriented Papers in Economics and Management

How to Cite

The use of psychological triggers to increase sales. (2019). "Journal "U". Economy. Management. Finance.", 1, 43-50. https://portal-u.ru/index.php/journal/article/view/197

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