HR-branding as a tool of effective personnel management

Authors

  • Роман Александрович Крикунов Southern Federal University
  • Мария Сергеевна Шевченко Southern Federal University

Keywords:

HR-branding, personnel management, company image, external environment

Abstract

The article is considered the term «HR-branding» and the essence of this process. The stages of HR-brand creation are analyzed. The conditions under which HR-branding is not required are considered.

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Published

2018-12-31

Issue

No. 4 (2018): Journal "U". Economy. Management. Finance. 4/2018

Section

Young Researchers' Papers

How to Cite

HR-branding as a tool of effective personnel management. (2018). "Journal "U". Economy. Management. Finance.", 4, 85-90. https://portal-u.ru/index.php/journal/article/view/175

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