Application of neuromarketing techniques in advertizing communications

Authors

  • Екатерина Сергеевна Чечина Southern Federal University , ФГАОУ ВО "Южный федеральный университет"
  • Елена Юрьевна Полякова Southern Federal University , ФГАОУ ВО "Южный федеральный университет"

Keywords:

neuromarketing, advertizing, a female image in advertizing

Abstract

Advertizing as a method of massive marketing today makes huge efforts to persuade a buyer in need of acquisition of some goods. Fight for customer acquisition does technologies of neuromarketing more and more important as it allows companies to lower and optimize their expenses on advertizing considerably.

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Published

2017-03-02

Issue

No. 2 (2016): Journal "U". Economy. Management. Finance. 2/2016

Section

Конференции

How to Cite

Application of neuromarketing techniques in advertizing communications. (2017). "Journal "U". Economy. Management. Finance.", 2, 91-98. https://portal-u.ru/index.php/journal/article/view/22

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