The Essence and the Process of Marketing Research at the Enterprise

Authors

  • Валерия Николаевна Лебединская The Orenburg State University
  • Ольга Михайловна Калиева The Orenburg State University
  • Ульяна Сергеевна Бакланова The Orenburg State University

Keywords:

Market research, marketing research process, he complex market research, marketing research directions

Abstract

This article describes the definition of marketing research, considers the essence of the process of marketing research at the enterprise, determines areas for marketing research. Also the work includes a comprehensive market study, including the six areas which have been described in detail in the article, and conclusions on the subject.

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Published

2017-03-10

Issue

No. 6 (2016): Journal "U". Economy. Management. Finance. 6/2016

Section

Practice-Oriented Papers in Economics and Management

How to Cite

The Essence and the Process of Marketing Research at the Enterprise. (2017). "Journal "U". Economy. Management. Finance.", 6, 11-18. https://portal-u.ru/index.php/journal/article/view/62

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