Corporate Website Promotion as a Method of Increase Sales Volume of a Company

Authors

  • Роман Сергеевич Володин Southern Federal University
  • Юлия Борисовна Балашева Southern Federal University
  • Александр Юрьевич Злобин Southern Federal University

Keywords:

website promotion, target audience, marketing strategy, consumer segmentation, channels of promotion

Abstract

The article considers a mechanism of the choice of strategy of corporate website promotion on the Internet. The authors suggest the methods to improve efficiency of the designed website and as a result to increase the number of visitors and sales volumes.

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Published

2017-03-08

Issue

No. 5 (2016): Journal "U". Economy. Management. Finance. 5/2016

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Corporate Website Promotion as a Method of Increase Sales Volume of a Company. (2017). "Journal "U". Economy. Management. Finance.", 5, 29-39. https://portal-u.ru/index.php/journal/article/view/54

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