The Need for Marketing Research in Higher Education

Authors

  • Julia Tahmazian «Kuban state agrarian University named after I. T. Trubilin»
  • Elena Britikova «Kuban state agrarian University named after I. T. Trubilin»
  • Elizaveta Pilipenko «Kuban state agrarian University named after I. T. Trubilin»

Keywords:

marketing of educational services, marketing communications, marketing analysis

Abstract

The introduction of marketing in the field of higher education can have a beneficial effect on its development in this sphere of public relations and, in particular, is the key to the successful operation of an educational institution. The use of a scientifically based method in this direction determines the relevance of marketing research in the field of higher education.

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Published

2020-12-31

Issue

No. 4 (2020): Journal "U". Economy. Management. Finance. 4/2020

Section

Research Works in Economics and Management

How to Cite

The Need for Marketing Research in Higher Education. (2020). "Journal "U". Economy. Management. Finance.", 4, 111-117. https://portal-u.ru/index.php/journal/article/view/420