Essence of The Concept of Consumer Loyalty

Authors

  • Sofya Ovinnikova South Federal University

Keywords:

customer loyalty, satisfied customer, loyalty, business tool

Abstract

This article emphasizes the importance of consumer loyalty for modern business; considers customer loyalty as a tool to increase individualization of the consumer and as one of the most powerful marketing communications tools that helps attract new customers.

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Published

2020-06-30

Issue

No. 2 (2020): Journal "U". Economy. Management. Finance. 2/2020

Section

Young Researchers' Papers

How to Cite

Essence of The Concept of Consumer Loyalty. (2020). "Journal "U". Economy. Management. Finance.", 2, 281-285. https://portal-u.ru/index.php/journal/article/view/332