The Influence of Modern Conditions on the Dynamics of Development of Internet-marketing

Abstract

In modern times, there is an excessively rapid development of technology, which has a direct impact on society. In order to implement the concept of marketing most successfully, it is necessary to introduce innovative technologies in the activities of companies. It should be noted that society is increasingly in contact with each other and with business structures through the Internet, which also affects the effectiveness of certain marketing tools. In this regard, the tendencies of development of Internet marketing are considered, its advantages in comparison with traditional are allocated, prospects of development are designated.