The trademark and its role in the development of the company

Abstract

The trademark is a key element of the company's branding, having a significant impact on its development and success in the market. This article presents an analysis of the role of a trademark in modern business, its importance for product recognition and identification, as well as intellectual property protection. The basic principles of creating and registering a trademark, its use in marketing strategies and its impact on the competitiveness of the company are considered. As a result, it is noted that a properly designed and protected trademark becomes an integral part of a successful business, contributing to the sustainable development and long-term competitiveness of the company in the market.