The Internet of Things (IoT) and its impact on marketing strategies and customer data

Authors

  • Maxim Zuev NRU «Moscow Power Engineering Institute»
  • Vladimir Shibaev NRU «Moscow Power Engineering Institute»

Keywords:

IoT, marketing strategies, customer data, personalization, omnichannel marketing, big data

Abstract

The article explores the impact of the Internet of Things (IoT) on marketing strategies and customer data management. The key aspects of using IoT data for personalization, targeting and omnichannel marketing are discussed, as well as issues of data privacy and security. Practical examples of successful IoT applications in various business sectors are given.

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Published

2024-07-01

Issue

No. 2 (2024): Journal "U". Economy. Management. Finance. 2/2024

Section

Young Researchers' Papers

License

Copyright (c) 2024 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

The Internet of Things (IoT) and its impact on marketing strategies and customer data. (2024). "Journal "U". Economy. Management. Finance.", 2, 404-411. https://portal-u.ru/index.php/journal/article/view/983