Promotion of the Russian brand on world Marketplaces: strategies and profitability

Authors

  • Maria Kosenkova Federal State Autonomous Educational Institution of Higher Education Peoples' Friendship University of Russia
  • Viktor Malyutin Federal State Autonomous Educational Institution of Higher Education Peoples' Friendship University of Russia

Keywords:

promotion, brand, clothing, global marketplaces, brand promotion, online store

Abstract

This scientific article discusses the strategy for promoting the Russian brand on global marketplaces. Based on the news about the launch of the project by the company at the Kaspi site in Kazakhstan, and also taking into account the leading position of brand in advertising investments, the article offers several promotion options with an assessment of their profitability. Opportunities to increase brand visibility, attract new customers and strengthen positions in global markets are analyzed.

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Published

2023-06-30

Issue

No. 2 (2023): Journal "U". Economy. Management. Finance. 2/2023

Section

Practice-Oriented Papers in Economics and Management

License

Copyright (c) 2023 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Promotion of the Russian brand on world Marketplaces: strategies and profitability. (2023). "Journal "U". Economy. Management. Finance.", 2, 177-183. https://portal-u.ru/index.php/journal/article/view/845