The Arts Management as a Cross-Cultural Environment for Art and Business

Abstract

The article considers the peculiarity of functioning of the Art Management in the activities of objects of culture and art, as well as the specifics of interaction of art with business. The work discovers the process of formation of communicative interactions between business and the cultural sphere, as well as the reasons why the Arts Management is a necessity for effective existence in the market of the cultural sector. The authors consider the Arts Management as an effective management system of an artistic object.