Diversification of Car Dealer Activities: Opportunities and Risks

Authors

  • Maxim Korovchenko South-Russian Institute of Management, branch of RANEPA

Keywords:

diversification, market risks, car dealers, management decisions, marketing strategy, bankruptcy risk

Abstract

The article discusses the current problems in the automotive market that have arisen due to the rupture of economic ties and the departure of foreign automakers from the Russian Federation. The sharply increased risks of car dealers are shown, which turned this business from profitable to unprofitable.

Various directions of diversification of the work of dealership car centers are proposed, which will contribute to the reorientation of their activities and prevent the risk of bankruptcy.

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Published

2022-06-30

Issue

No. 2 (2022): Journal "U". Economy. Management. Finance. 2/2022

Section

Practice-Oriented Papers in Economics and Management

License

Copyright (c) 2022 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Diversification of Car Dealer Activities: Opportunities and Risks. (2022). "Journal "U". Economy. Management. Finance.", 2, 66-72. https://portal-u.ru/index.php/journal/article/view/623