Marketing in Modern Insurance – It’s Role and Significance

Authors

  • Sofya Dukyan South Russian Institute of Management - Russian Presidential Academy of National Economy and Public Administration

Keywords:

insurance market, marketing in insurance, modern insurance in Russia

Abstract

This article will consider the importance and role of marketing in modern insurance. The interest in the topic is caused by the fact that the insurance market is still being formed in the Russian economy and therefore its individual elements are being formed. Marketing is a key element and is aimed at making the insurance market profitable and competitive.

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Published

2022-06-30

Issue

No. 2 (2022): Journal "U". Economy. Management. Finance. 2/2022

Section

Young Researchers' Papers

License

Copyright (c) 2022 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Marketing in Modern Insurance – It’s Role and Significance. (2022). "Journal "U". Economy. Management. Finance.", 2, 122-125. https://portal-u.ru/index.php/journal/article/view/611