Why Should a Manager Study "Branding" or 8 Topical Issues of Development of Brand Management in Russia
Abstract
The article provides answers to topical questions in the field of formation, development and training in brand management in Russia. The key problem is why it is necessary to manage a brand and what Brand Management consists in
Downloads
Published
2017-03-03
Issue
Section
Practice-Oriented Papers in Economics and Management
How to Cite
Why Should a Manager Study "Branding" or 8 Topical Issues of Development of Brand Management in Russia. (2017). "Journal "U". Economy. Management. Finance.", 3, 79-92. https://portal-u.ru/index.php/journal/article/view/38
