Advertising and Its Role in The Modern World

Authors

  • Ekaterina Kadatskaya South Federal University
  • Natalya Tarasova South Federal University

Keywords:

advertising, advertiser, market, profit, influence, informing, producer, consumer

Abstract

This article examines the definition of the term advertising. The article analyzes the main goals of advertising. It is shown that advertising plays a very large role in the modern economy. The problem of the effectiveness of advertising in the market is considered. Particular attention is paid to the impact of advertising on consumers. In conclusion, a comparison of the costs of advertising well-known and still unknown companies in the market is revealed.

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Published

2020-06-30

How to Cite

Advertising and Its Role in The Modern World. (2020). "Journal "U". Economy. Management. Finance.", 2, 306-314. https://portal-u.ru/index.php/journal/article/view/333