Innovative Technologies in The Hotel Business

Abstract

Innovative technologies are a powerful tool for the development of hotels. The article describes the advanced technologies and best practices of the hospitality industry: the advantages of using CRM systems, IVR solutions and robots. The importance of using innovative technologies is justified by the need to improve the competitiveness of hotel services and increase customer loyalty and satisfaction. The author of the article investigates the impact of modern innovations on the efficiency of hotel services and the formation of marketing tools in the hospitality industry.