Application of the "Lean" Technique in the Project Management in Case of the Launch of New Competitive Products

Authors

  • Станислав Алексеевич Труфанов Southern Federal University

Keywords:

lean startup, unit economy, business project, agile methodology, customer development, HADI cycles

Abstract

Aspects of application of the technique "economical startup" in case of the launch of new products or the whole business projects are analysed in the article. Special attention is paid to methods of confirmation of the hypotheses connected with identification of the target audience and problems requiring solution. The key indicators of the "Unit-economy" and their essence are also given.

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Published

2017-12-31

Issue

No. 4 (2017): Journal "U". Economy. Management. Finance. 4/2017

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Application of the "Lean" Technique in the Project Management in Case of the Launch of New Competitive Products. (2017). "Journal "U". Economy. Management. Finance.", 4, 76-82. https://portal-u.ru/index.php/journal/article/view/116

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