E-CRM as a tool for improving the efficiency of organizations

Authors

  • Natalia Rodionova Economic Theory Rostov State University of Economics (RINH)

Keywords:

E-CRM, consumer behavior, marketing communications, competition

Abstract

The article analyzes the features of customer relations (CRM) in modern market conditions through electronic management, which has become an integral part of modern business processes through the rapid development of technology and changing consumer behavior.

Published

2025-02-25

Issue

Section

Research Works in Economics and Management

How to Cite

E-CRM as a tool for improving the efficiency of organizations. (2025). "Journal "U". Economy. Management. Finance.", 1. https://portal-u.ru/index.php/journal/article/view/1053