Methodological approaches to the study of HR-brand of the company

Authors

  • Irina Mironova Sciences Kuban State University
  • Anastasia Sergienko Kuban State University

Keywords:

HR-brand, employer brand management, external and internal employer brand, quantitative and qualitative methods

Abstract

The article analyzes the essence and structure of an HR brand, as well as 
methodological approaches to studying the external and internal HR brand of a 
company. HR branding is presented as a set of targeted activities aimed at constantly 
attracting the best specialists in their industry. A review of scientific and 
methodological literature is provided. A general description of the most popular 
quantitative and qualitative methods for studying various elements of an HR brand 
is given.

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Published

2024-09-30

Issue

No. 3 (2024): Journal "U". Economy. Management. Finance. 3/2024

Section

Practice-Oriented Papers in Economics and Management

License

Copyright (c) 2024 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Methodological approaches to the study of HR-brand of the company. (2024). "Journal "U". Economy. Management. Finance.", 3, 88-93. https://portal-u.ru/index.php/journal/article/view/1010