Influence of Marketing Strategy on the Competitiveness of the Enterprise

Authors

  • Ekaterina Nazarova South Federal University , ФГАОУ ВО «Южный Федеральный Университет»

Keywords:

marketing strategy, competitiveness, economic environment, enterprises, efficiency, marketing management

Abstract

The article substantiates the need to develop a marketing strategy in order to increase the level of competitiveness of the organization, considers the marketing management system, its dependence on constant changes in the economic environment. The degree of significance of competitive advantages in the modern market is determined.

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Published

2020-06-30

Issue

No. 2 (2020): Journal "U". Economy. Management. Finance. 2/2020

Section

Young Researchers' Papers

How to Cite

Influence of Marketing Strategy on the Competitiveness of the Enterprise. (2020). "Journal "U". Economy. Management. Finance.", 2, 292-298. https://portal-u.ru/index.php/journal/article/view/339

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