Behavioral finance: psychological concepts in the financial sphere

Abstract

The article examines the role of behavioral finance in the modern economy, especially in the context of automation of financial processes and the development of artificial intelligence. The research is based on foreign theory and approaches to behavioral socialist economics, combining psychological concepts with the financial sphere. The article discusses key aspects of behavioral finance, such as framing, endowment effect and psychological games. The authors also emphasize the importance of taking into account behavioral aspects in the development of algorithms and rules for management and accounting in the context of automation of financial processes. The main conclusions of the article emphasize the need to integrate knowledge about behavioral finance into financial systems to ensure stability and effectiveness of decisions in the future.