Characteristics of Ways to Stimulate the Export Activity of the Company

Abstract

The object of the study is the export activity of the company.

The purpose of the study is to reveal ways to stimulate the export activity of the company.

The results of the study: the characteristics of the methods influencing the stimulation of export activities of firms are given; procedures are highlighted to improve the efficiency of entering the foreign market and increase the competitiveness of the product; measures of state export stimulation are disclosed. After studying the ways to stimulate export activity, four main groups were identified: institutional, informational, economic and legal. It is this distribution of export promotion measures that contributes to their integration into the strategic planning of the company's foreign economic activity in order to increase its efficiency.